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The Writer's Connection, SM
a publication of The Virtual Writing Coach SM

 
"The Creative Process of Writing is a Liberating and Therapeutic Experience"
 
www.virtualwritingcoach.com

January, 2009

In This Issue:

1. Preview
2. Publisher's Note
3. Reflections From A Business Coach
4. Helpful Hints


1. Preview

The Writer's Connection explores the creative process of writing and the interplay between thoughts, feelings, and actions. We are an interactive community of authors and readers who share ideas to enhance our knowledge, skills, and experiences in writing fiction in any genre, but our emphasis remains mystery and suspense thrillers.

Published monthly, the Newsletter offers writing tips for authors, coaching suggestions, editing, and marketing information.

Topics are presented from the perspective of Keith Barton and represent only his ideas on producing your first manuscript, and are provided to the general public. Because we are an interactive community of writers, other viewpoints are welcomed and may be printed in future monthly newsletters with permission from Keith Barton.


2. Publisher's Note

January, 2009

Dear Writer's Connection Subscriber,

This month's newsletter features: Reflections From A Business Coach


3. Reflections From A Business Coach

Pardon the self-promotion, but I've got a new book coming out through iUniverse on the logistics of coaching small business owners. The following is an excerpt that I hope causes you to ponder if you are cut out for running your own business. This is not a book on Life Coaching which works with individuals around life balance issues such as work, family, spiritual, personal, and career. There are many excellent life coaches that one can choose from on the International Coach Federation website who can ably work with folks who want more balance in their life or who want to achieve a particular goal such as weight loss, finding the right partner, increasing work productivity, or a myriad of other personal goals that would make them more productive as individuals.

This book will focus exclusively on career change for those individuals who desire to start their own businesses. For some of you, you are in your fifties and can take an early severance package from your corporate job and wish to "go it alone" in the business world. For others you want to start that part-time job that will allow you extra income such as video photography for weddings and special events. For retirees, you may wish to continue working as a consultant or offering small business your knowledge, skills, and abilities. For therapists who wish to change their practice to one of coaching, this book can offer insight into the business skills necessary to make this career move. If you are already in Corporate America and wish to offer coaching to your senior and middle managers, then this book is for you as well.

Section one will teach you how to coach business people, guard against negative coaching outcomes, becoming your own boss, working as a small business, setting up your office, incorporating your business, branding, due diligence, strategic planning, running your small business, marketing new clients, tolerating instability and uncertainty, working towards resolution vs. fragmentation, practical ways of managing trust, accepting the pace of change, managing middlescence, employee turnover, managing your business in a downturn, and net promoter scores.

Section two relates to cognitive and personality characteristics necessary to running a successful business. Not everyone is cut out to run their own shop. The lessons learned in section one only position oneself for running their business; thus, section one relates to the structuring of a small business. Without the emotional, cognitive, and relational competence, your business will fail because you neglected to incorporate the knowledge, skills, and abilities learned in business school with the psychological correlates of successfully leading and managing your business.

Topics in section two speak to: the alpha male, the destructive power of overachievers, coaching entrepreneurs, perceiving the need for change, moving towards planning and commitment, reintroducing entrepreneurialism, personality vs. cognitive learning styles, Gregorc learning styles, emotional competence, CMOs, and crazy bosses.

Section three deals with career coaching for those individuals who want to change careers. For some, they want to start their own business; for others, they want off the corporate track realizing they have hit the "glass ceiling" and they wish to spend their energies following an earlier passion. Regardless of the reason, career coaching is about rekindling the passion and excitement of work and giving folks realistic expectations and hope about how to execute their dream plan. The chapters to follow deal with: where are headed, signature strengths, putting your strengths to work, core values, emotional competence, searching for your dream job, looking for the next job, retirement issues, career coaching for job change, and baby boomers starting a second career.

Section four addresses behavioral economics and the interplay of human emotion and economics, which has particular relevance in 2008 with the recent financial markets debacle. Individual companies and books are singled out that cut against the grain of greed and poor management. These companies are run by savvy CEOs with both a strategic and business plan to survive in an economic downturn. Chapters include: behavioral economics, the current economic state in 2008, the financial markets, industrial to cultural revolution, the luxury generation, energy consumption, 100 fastest growing companies, giving in the 21st century, wiring the medical world, Target's secret, Jack Welch's book, Winning, Malcolm Gladwell's book, Blink, and Peter Drucker.



Helpful Hints:
  1. Thinking about starting your own business in 2009? Think again. It takes planning and hard work. Don't start unless you're passionate about what you want to do.


  2. If you decide to take the plunge remember that most small businesses fail in the first year due to under-capitalization. If you cannot finance your business alone or angel investors, then try to Trademark ™ your idea and capture royalties.


  3. Start reading Fortune Small Business magazine for ideas on how to finance and run your business efficiently.

Subscription

The Writer's Connection SM is a free publication. If you want to continue to receive this Newsletter, you can SUBSCRIBE by clicking here or by sending a blank email message to keith_barton@att.net with the words SUBSCRIBE TO THE WRITER'S CONNECTION in the subject line. To UNSUBSCRIBE click here or send a message to keith_barton@att.net with the word UNSUBSCRIBE THE WRITER'S CONNECTION in the subject line.

Be assured your name and email address are confidential. We do not sell, rent or share our mailing list with anyone.

Contact Information

Keith Barton, Ph.D.
Voice: 281-583-5005
Fax:281-583-5008
Web: >http://www.virtualwritingcoach.com
E-Mail: keith_barton@att.net
(c) Copyright 2009 A. Keith Barton, Ph.D.
All rights reserved.

Distribution Rights

The Writer's Connection SMis copyrighted, but you may retransmit or distribute it to whomever you wish as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site.

Republication of The Writer's ConnectionSM in paper media is encouraged and permitted by individuals, organizations and associations, as long as the issue is reprinted in its entirety, without change, and includes the contact information.

With advance permission, we are happy to edit an issue to fit your space requirements. Republication also is encouraged under other circumstances. However, the advance permission of A. Keith Barton, Ph.D. must be obtained in the event that changes in the text are desired.

The Writer's Connection SM Mission:

The Writer's Connection SM is dedicated to helping first-time authors create their first manuscript for publication and to offer an exchange of ideas and opinions from our readers who might be interested in becoming authors.

The Writer's Connection is a publication of The Virtual Writing Coach and Keith Barton, Ph.D. and a registered trademark.

We would like The Writer's Connection SM to be as interactive as possible. If you have feedback, comments, topics you would like addressed, or can suggest additional resources to benefit us all, please email us at any time. Send your e-mail to keith_barton@att.net.

Please forward this issue to anyone you think would find The Writer's Connection SM interesting and beneficial. Your recommendation helps us keep growing, and ensures an excellent exchange of information and techniques.

Archives

You can read previous issues of The Writer's Connection SM in our archive section.

About Keith Barton, Ph.D.

Dr. Barton received his Ph.D. in 1972 from the University of Texas at Austin and has been a practicing therapist for over thirty years. He is currently enrolled in MentorCoach and is accepting new clients.

He has been an adjunct professor at the University of South Carolina, consultant to Fortune 500 companies in executive development, founded and managed Texas Community Living Ventures, Inc., in 1986 for providing group home services to persons with mental retardation. Keith founded and has been running a clinical practice in Northwest Houston since 1990.

He writes part-time with the goal of completing one novel a year. His desire to coach others derives from his passionate interest in helping others become attuned to their creative powers of storytelling.

Dr. Barton has training in coaching, cognitive and family therapy and health psychology. He has published articles, made presentations and conducted workshops about:

Anxiety and achievement
Stress management
Self-esteem
Communication skills
Marital/relationship enrichment
Wellness issues
The relationship between psychology and spirituality
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